Reebok has the answer for what to wear when you're facing Match Point.
The athletic wear company that brought you the Pump announced Tuesday that
Scarlett Johansson has signed on to co-design and model Scarlett "Hearts" Rbk, a
new high-end signature line of retro-chic footwear and clothing. Picture a cute
little heart and sporty separates and you get the idea.
"Reebok has a rich heritage in developing and designing cutting-edge women's
product which makes them an ideal company to partner with to launch Scarlett
'Hearts' Rbk," Johansson said in a statement. "I am very enthusiastic about
working with Reebok to design this line."
Scarlett "Hearts" Rbk will debut next spring, along with a global advertising
campaign featuring the 21-year-old beauty.
"Scarlett embodies the pulse points of our brand--individuality, authenticity
and a life lived to the fullest in perpetual motion," Reebok President and CEO
Paul Harrington said in a statement. "These characteristics make her the perfect
fit for our new women's campaign."
And she sure does look nice. The Lost in Translation star has won raves from
the style mags for her Old Hollywood-style glamour--bright red lips, sweeping
updos, full skirts--and pin-up girl sex appeal.
Woody Allen's latest muse is also currently a spokesmodel for L'Oreal Paris
and has posed for Calvin Klein perfume ads and Louis Vuitton.
After helping Allen stop his critical skid with the darkly
comedic-yet-dramatic romantic thriller Match Point, Johansson goes to bat again
for the auteur in Scoop. She once more plays an American living in London, but
this time the tone is considerably lighter as her journalism student character
begins to wonder whether the aristocrat she's dating, played by Hugh Jackman, is
actually a serial killer. (Sometimes compromises have to be made in the name of
love.) Scoop opens Friday.
Another thriller under Johansson's fashionable, trend-setting belt, The Black
Dahlia, is scheduled to open the Venice Film Festival Aug. 30. The Brian De
Palma-directed film costars Hilary Swank, Aaron Eckhart and Josh Hartnett and
centers on the still-unsolved 1947 murder of aspiring actress Elizabeth Short.
Johansson is also set to star with Natalie Portman as two sisters in ye olde
England vying for the romantic attention of Eric Bana's King Henry VIII in The
Other Boleyn Girl. Whichever one keeps her head wins.
